What is Always #LikeAGirl?
Share: In 2014, Always launched a new leg of its epic battle to make sure that girls everywhere keep their confidence through puberty and beyond by tackling the societal limitations that stand in their way. Since then, #LikeAGirl has gone from a simple phrase to a powerful and empowering movement.
When was #LikeAGirl created?
June 2014
Initially launched in June 2014, the P&G brand unveiled a three-minute video that features men and women who are asked to do things “like a girl.” The short film quickly shows viewers that “like a girl” is often taken as insult, as many of the men and women in the video giggle, flip their hair and flail their arms …
Is Always a tampon brand?
Always sells sanitary protection products like sanitary pads, tampons, and pantyliners across its markets. It sells them under the brand names of Whisper, Lines, Orkid, Evax, and Ausonia.
Who is the manufacturer of Always pads?
Procter & Gamble (P&G)
In August Women’s Voices for the Earth (WVE) commissioned STAT Analysis to analyze volatile and semi-volatile organic compounds in scented, unscented, and Infinity versions of ultra-thin pads sold under the Always brand, which is manufactured by consumer-product giant Procter & Gamble (P&G).
Why was #LikeAGirl successful?
Always #LikeAGirl generated considerable global awareness, achieving more than 152 million views on YouTube. Why is it so successful as a typical Content Marketing campaign? I credit this huge success to three aspects: content creation, content distribution and how both integrate into target consumer path.
Who created #LikeAGirl?
Leo Burnett
Leo Burnett and Procter & Gamble have been working to create positive change in young girls’ lives with the #LikeAGirl campaign since 2014, when a three-minute film featuring girls explaining what that seemingly innocuous description meant to them turned into a rallying cry for girl power.
Is Always brand safe?
The results of the testing indicate that both scented and unscented Always pads emit toxic chemicals, including chemicals identified by the U.S. Department of Health and Human Services National Toxicology Program, the Agency for Toxic Substances and Disease Registry, and the State of California Environmental Protection …
Are Always and Tampax the same company?
Tampax (a portmanteau of tampon and pack) is a brand of tampon currently owned by Procter & Gamble. It was based in White Plains, New York, US until its sale to Procter & Gamble in 1997. It is a subsidiary of P&G’s Always brand and is sold in over 100 countries.
How successful is always LikeAGirl campaign?
The outcome. Always #LikeAGirl generated considerable global awareness and changed the way people think about the phrase ‘like a girl’, achieving more than 85m global views on YouTube from 150+ countries. Prior to watching the film, just 19% of 16-24s had a positive association toward ‘like a girl’.
Who started the #LikeAGirl campaign?
Why was the #LikeAGirl campaign created?
The campaign that ensued was built around a social experiment to show the impact the phrase ‘like a girl’ had on society, especially on girls pre and post-puberty.
Do Always pads make you bleed more?
According to experts, organic feminine hygiene products don’t have any effect on a woman’s menstrual cycle. Dr. Daniel M. Breitkopf, an Ob/Gyn at the Mayo Clinic, doesn’t think organic pads can alter the flow of a period or shorten a cycle, but there could be an explanation for organic tampons doing so.
What do dancers wear on their period?
There are many challenges a dancer faces at any given time. One that happens each month is menstruation. For most young and adult women, it’s not a big deal. You use a pad or tampon, manage the cramps for a few days with some aspirin, and indulge in some junk food to satisfy those cravings.
Can a 10 year old wear a tampon?
How old should you be to use tampons? There is no minimum age for tampon usage. If adolescents want to use tampons, they can usually begin using them as soon as their menstrual cycle starts.
Why are Kotex tampons being discontinued?
In an exclusive statement to Parade.com, Kotex shared: U by Kotex® products are safe to use and follow all FDA regulations and guidelines. The decision to discontinue U by Kotex® Security tampons was strictly a business decision.
Why was LikeAGirl made?
Based on the insight that more than half of women claimed they experienced a decline in confidence at puberty, the “LikeAGirl” campaign was created to empower girls during this time when their confidence is lowest and give the brand a powerful, relevant and purposeful role in this empowerment.