What should a marketing communications plan include?

Plan Your Marketing Communications Strategy in Six Simple Steps

Table of Contents

Identify Your Target Market.
Identify Your Target Customers.
Identify Your Unique Selling Proposition.
Match Your Audience Problems to Your Product Solutions.
Set Your Goals and Identify a Way to Measure Them.

What is the basics of marketing communication?

Marketing communication includes advertising, direct marketing, branding, packaging, your online presence, printed materials, PR activities, sales presentations, sponsorships, trade show appearances and more.

What are the 5 components of IMC?

Five Steps of the IMC Process

Identify your customers from behavioral data.
Determine the financial value of your customers and prospects.
Create and deliver messages and incentives.
Estimate the return on customer investment (ROCI)
Budget, allocate, evaluate, and recycle.

What is basic communication model?

Communication is the exchange of messages between a sender and a receiver via a medium. This is the basic communication model. The receiver’s response or feedback is part of the model and consideration of the context(s) in which communication takes place is also important.

What is a simple communication plan?

The communication plan Start with a brief, one sentence statement of what the change is, how it will help and who will benefit. Literally 25 words or less. Put it at the top of page one in italics, quotes, bolded, boxed or some other way to make it stand out.

What are the 6 elements of marketing communication?

The six major modes of communication in marketing include advertising, digital marketing, direct marketing, personal selling, public relations and sales promotion.

What are the 6 steps in an IMC?

6 Steps in the IMC Planning Process

Step 1: Know your target audience. As a general rule, there is no “general audience”.
Step 2: Develop a situation analysis.
Step 3: Determining marketing communication objectives.
Step 4: Determining your budget.
Step 5: Strategies and tactics.
Step 6: Evaluation and measurement.

What are the six major modes of communication in marketing?