What is the target market for AXE?
AXE is being targeted to the Men who are in the age group of 15-40 years and are in constant search of their inner self. The brand position itself as an offering which can help the customer in smell good, feel good and be confident in itself.
What do the customers buy from AXE?
Axe makes, markets and sells a large array of men’s grooming products. These products include hair care products, body wash, daily fragrances, deodorants and anti-perspirants. Axe offers both variety and quality and in every product category makes several products that are minutely differentiated from each other.
What is the AXE effect?
The “Axe Effect” is one of the most famous claim in the world. This so called effect is supposed to draw women in hordes to any male who has sprayed himself liberally with the Axe deodorant. The advertisements are very slick and usually display a normal male but with oodles of self-assurance as an Axe user.
What is AXE product?
Axe or Lynx is a brand of male grooming products owned by the British company Unilever and marketed toward the younger male demographic. It is marketed as Lynx in the United Kingdom, Ireland, Malta, Australia, New Zealand and China.
How much does Axe spend on advertising?
AXE is part of Unilever PLC. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats.
What is the tagline of Axe?
Unilever’s Axe men’s body spray launched a multichannel campaign that brings back its successful “Axe Effect” tagline that had been abandoned five years ago. The 360-degree push includes fresh content, packaging, graphics and reformulated versions of its body spray, antiperspirant and body wash, per an announcement.
Who owns AXE brand?
Unilever
Axe, which is owned by Unilever, is a $2.5 billion global brand with relentless growth (retail sales rose 13.6% from 2010 to 2011).
Is AXE environmentally friendly?
Our Planet. We believe in keeping it green, so we’re raising our A game in the space of sustainability, because there is no planet B. That’s why by 2025 we’re aiming for all of our packaging to be recyclable or to include recycled stuff. We know we’re not perfect but we’re already well on our way to achieving this.
Who are the main competitors of Axe?
Axe Deodorant SWOT Analysis, Competitors & USP
| Axe Deodorant Brand Analysis | |
|---|---|
| Axe Deodorant Competition | |
| Axe Deodorant Competitors | Below are the top 3 competitors of Axe Deodorant: 1. Set Wet 2. Zatak 3. Fuel Deodorant |
What company owns Axe?
Contact Unilever about Axe If you have any questions or comments about Axe, please visit our contact page.
What company makes Axe?
Is Axe products cruelty free?
Axe is not cruelty-free. They may test on animals, either themselves, through their suppliers, or through a third party. Brands who fall under this category could also be selling products where animal testing is required by law.
Which company owns Axe?
What are the weaknesses of an AXE?
Weaknesses in the SWOT Analysis of Axe : Less Popular in Rural: The advertisements and promotions only attract the urban youth. It lacks appeal for the rural youth and thus this weakens the sales considering the size of the market.
Is AXE a global brand?
AXE is a brand of male fostering products, owned by the Anglo-Dutch company Unilever and marketed towards young males in over 60 countries all over the world.
How is Axe doing?
The Axe Facebook page has been losing Likes and followers at a rate of 5% year over year since at least 2017. That a significant drop, because on Facebook losing followers means that users are manually “unliking” the brand, which is as much an indictment as any social media marketing manager will see.
Is Axe a good brand?
Council Tool They produce great, high-quality products but they cut a few corners to pass along some savings to their customers. The price of a single-bit axe from Council Tools, for example, is less than half the cost of one from Gransfors Bruks or Wetterlings.
Does Axe soap expire?
How long can I keep my AXE products and what’s the best way to store them? Your AXE products remain at their optimum quality and freshness for at least 2 years when stored at room temperature.